The dawn of a new decade has finally arrived, with businesses aiming to make it a year where targets are met and great leaps forward towards their ultimate destination are made. Living in an age where everything is digitally-based, technology and innovative solutions seem to be the crux to brand communications and growth. You may have an idea that can shake your industry, but without the right marketing strategy, nobody will take notice. To be the diamond that shines from the rough, have a look at the following hints and tips that can help transform your business.
1. Social Media Marketing to Communicate Brand Personality
Businesses have been using social media marketing as a new method of connecting with their target market since the explosion of Facebook. Social media marketing will offer you a new way of connecting with your customers that no other marketing channel can provide. To begin with, it’s a lot more personal.
Brands that interact with customers on a one-on-one basis helps the following things:
- Foster stronger connections,
- Increases brand loyalty and
- Improves customer satisfaction.
Questions and complaints can be dealt with on a more personal level. This effectively conveys your concern for your customers, which will help to mold a more positive brand image for your business.
2. Improve the user experience of your website
Websites are often the front line of communication between businesses and their target market and so making sure that users have a positive experience on your website can only be advantageous.
There are a couple of ways of achieving this:
Design and color
It’s very true “First impressions is the best impression”. And you don’t have long to impress viewers on your website. A special eye-tracking study was undertaken at the Missouri University of Science and Technology and the results revealed that it takes as little as 2.6 seconds for users to land their eyes on the most important areas of the website. In other words, you don’t have long to make an impression.
You need to ensure that the color of your website effectively reflects the personality of your brand while maintaining a professional look. The design can equally accentuate certain characteristics of your brand, making it a key factor in converting online viewers into customers. Choosing to skimp over the design and color of your website will only damage your ability to connect and grow your customer base.
Information architecture
You may have an array of excellent products and services, but if online viewers find it difficult to access them on your website, then you’ll only be hampering your sales. Part of a positive online experience is making sure that your website is easy to navigate. The rule here is simple – make the navigation logical.
3. Investing in specialists
Trying to improve every aspect of your business just by using your own expertise has limitations. Apart from being incredibly time consuming, there’s no way you’ll be able to execute every aspect to the same level that a specialist can achieve. For example, if you aren’t very tech-savvy and feel that your website needs to improve the customers’ experience, then investing in a specialist like Weaveability.com would be a prudent move.
Final Thoughts
In order to achieve business transformation, brands need to pay close attention to how they operate digitally. The landscape is very competitive, with digital communications being one of the most effective ways for businesses to achieve growth. Those that choose not to do so run the risk of falling behind the rest.
