We all know video is popular on the internet, but just how popular is it? The answer is it’ s unbelievably popular and it only seems to be growing in popularity.
The stats all suggest that video should be playing an important part in our digital marketing campaigns. Many of us use video as a marketing tool, but the question is, are we really using it as well as we can?
Role of Videos in Digital Marketing
The benefits of using video in digital marketing are huge, and the right video marketing campaign could make a huge difference to your digital marketing performance. Following are 5 ways to boost your Digital Marketing Campaign for getting astonishing results.
Increase Engagement
People are engaging with video content more than ever before. Social media posts with video get 48% more views than other post types, and that’s just the tip of the iceberg. Video content is so popular that YouTube is now the second most popular search engine in the world, with over 1.9 billion people using the platform.
With many people using YouberUp for free YouTube subscribers and views, getting popular becomes more and more easy.
All the stats point to the fact that people love video, so the more you can incorporate it into your digital marketing strategy the better.
Convey Messages More Effectively
The average human attention span isn’t that long, which means you’ve got to work hard to get people to take on board the message you’re trying to convey. When you’re competing with lots of other distractions for peoples’ attention, video is a great way of cutting through the crowd.
It’ s thought that viewers retain 95% of a message when viewed through video versus just 10% of a message when read in text. This is a massive difference and goes to show the importance of getting your videos produced by a quality videographer like itsbernard.com.
Google Loves Video
Web pages with video content tend to rank better in the search engines. Metrics such as time on page and bounce rate play an important part in the Google algorithm, and video significantly helps these metrics.
By attracting people’s attention through video and engaging them with quality content, you can keep them on your web pages longer, helping to signal to the search engines that you page is high-quality and worth ranking.
Mobile Friendly
More searches are now performed on mobile devices than on desktop. This means your website has to perform on mobile otherwise you’re going to lose out on a huge chunk of traffic.
Video content is particularly mobile friendly and can help you engage visitors from these devices. Pages that are text-heavy can be difficult to interact with on mobile devices, making users 1.5 times more likely to view video on a mobile device.
Power of Social Media
Social media plays a big part in any business’s digital marketing strategy and once again, video performs extremely well here.
Not only do social media posts with video get more views, but they also get more shares, helping your brand get more free exposure. It’s estimated that video content gets 1200% more shares than other forms of content. It means your message is seen by many more people.
