If you have a website for your business you’ll already know how important it is to you. It gives you a shop window to the world, without needing to have your own physical store. You’ll also know that to keep your business going you need to constantly keep customers visiting your online outlet — but that can be a tricky proposition. So what can you do?
There are a few different things you can do that will entice visitors to your business website so they can view the services and products you have to offer. Here are just some of the tasks you can carry out. If you haven’t done them already, then you should see a difference in the number of people who come across your site — which should, in turn, lead to an increase in sales.
3 Working Strategies to Increase Website Visitors
Here are 3 simple and proven techniques for boosting your web traffic and retain the existing visitors.
- Email Marketing
- Search Engine Optimization
- Social Media Engagement
If you practice and master these techniques then you can Skyrocket your website traffic.
Use Email Marketing
Getting people to visit your website is a good thing but, if you aren’t collecting the contact information of your visitors, then you’re wasting every click. This includes getting their names and email addresses.
If someone leaves your site without buying anything from you, then chances are they’ll never come back — and you can’t follow up on them. It can take up to seven points of contact to make a sale, so you must begin collecting your site visitors’ contact information from the outset by using an opt-in form on your homepage. You can then send them messages to follow up, and they’ll stay engaged with your site.
Following up is easy and quick if you use email management and automation software. You can create autoresponder messages that potential customers receive automatically when they opt-in to the mailing list on your site.
Optimize for Search Engines
There are two kinds of optimization you can employ to reach the higher ranks in search engine results. On-page optimization is when you look at what you do on your website, such as choosing good titles and meta descriptions for each page.
Off-page optimization is what you do on other websites to direct traffic to your site. You can do this by building backlinks from other sites to yours. One way of doing this is to work with brands such as clickintelligence.co to boost your pages, and you can rank higher on Google. A good link building strategy means you’ll be seen by a new audience while also being placed on high-authority sites that increase your relevancy when potential customers are searching for your specific area of expertise.
Use Social Media
Your social media visitors will either be potential customers or those who have previously been interested in what you’re doing — so they started to follow you on social media through channels such as Twitter, Facebook and Instagram. To spark as much interest as you can from social media, you’ll need to complete your profiles in full and include details such as your company description and website address. You can get free Instagram followers with GetInsta.
Bottomline
Bringing in new visitors is easy but retaining the existing visitors is challenging. So, you’ll also need to post regularly with engaging and interesting updates to make people visit your site and find out more. These can include things such as videos, viral posts, questionnaires and industry reports.
